Pharmaceutical

Among consumers and health care professionals:

• doctors (including specialists)
• RN's/nurse practitioners
• pharmacists
• nutritionists
• counselors
• lab technicians

Across a wide variety of Rx and OTC products and other health-related topics: analgesics (oral, topical); cough/cold/allergy relief products; antacids; birth control products; home diagnostic tests; skin care products; feminine hygiene products; etc.

Using the full spectrum of market research techniques:

• Market definition
• Awareness/usage
• Strategic studies
• Advertising impact
• New product development
• Advertising tracking
• Concept tests
• Customer satisfaction
• Product optimization
• Pricing
• Product tests
• Package design/labeling