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Business-to-Business
Channel Research
Consumer Research
Financial Services
Food/Beveage
Food Service
Kids and Teens
Pharmaceutical
Social Issues

Consumer Research

Extensive expertise across a wide variety of product areas:

  • Food and beverage 
  • High technology 
  • Pharmaceuticals 
  • Consumer durables 
  • Financial products/services 
  • Fashion 

Using the full spectrum of market research techniques:

  • Market definition 
  • Strategic studies 
  • New product development 
  • Concept tests 
  • Concept/product optimization 
  • Product tests (including taste tests) 
  • Awareness/usage 
  • Advertising impact 
  • Advertising tracking 
  • Customer satisfaction 
  • Pricing 
  • Package design/labeling