Channel Research

We have extensive experience in evaluating both sides of the retailer-manufacturer relationship, from on-site and behavioral research to pricing, line and shelf-optimization.

Store Site Selection - consumer polling in prospective unit trade areas

Concept Testing - store positioning, merchandising, promotion, co-op programs

Pricing Research - within category/across channels (BPTO, PSM, Discrete Choice)

Shelf Optimization - evaluation of alternative layouts, SKUs

Customer Loyalty/Satisfaction - quantify, optimize, track

Behavioral Research - on-site research, in-depth shopping habits and practices

Attitudinal Research - segmentation based on shopping attitudes, need states, store imagery, etc.

Tracking Research - store awareness, patronage, consideration and imagery.