Sensory Research

The sensory profile of a product - what it looks, feels, smells and tastes like - has considerable bearing on its desirability and perceived efficacy.  Further, “experiential” consumers have become increasingly important in many product categories.  With this in mind, Research Perspectives utilizes a variety of approaches to help devise the best product offerings in Cosmetics/Fragrances/Toiletries, Health & Beauty Aids, Foods and Beverages, Fabric Care and Household products.

Fragrance and Appearance Screens - quantify probability of trial based on sensory  appeal (initial “cut” in NPD process)

“Signals” Research - quantify what benefits alternative scents and colors imply to  consumers (for new product development, line optimization)

Product and Line Optimization - design the most effective products and product mix techniques include Magnitude Estimation, Conjoint and TURF)

Behavioral Research - measure the role of sensory “cues” on shopping behavior and new product trial (observational research, diary panel)

Concept/Product Testing - evaluate alternative fragrances and lines as part of full marketing mix.  Factor in role of on-site “sniff”.  Can be tied to formal volume forecast.