Product Optimization

Conjoint 

Examines how consumers "trade-off" between benefits.

Appropriate for studies involving large scale numbers of attributes.

Magnitude Estimation 

Numerical scaling technique which offers greater range and flexibility versus standard scales.

Reduces respondent fatigue and memory error, allowing for a greater number of variants to be evaluated by a single respondent.

Discrete Choice 

Respondents select a preferred product from a group of products. 

Appropriate for studies involving products with differing attributes.

Full color graphics capability for scanned artwork embedded in PC-based interviewing.

TURF 

Utilized to maximize product lines, i.e.. flavor, forms, fragrances, colors.

Seeks to group together two or more variants that create a line with the broadest-based appeal.