Packaging Research

Build-A-Package design assessment that helps isolate the components of your current packaging that "work" for you, versus those that are superfluous or counterindicated.

Conjoint analysis of component features (both functional and aesthetic) to optimize the package.

T-Scope testing to simulate shelf impact.

Simulated store setup to understand how consumers react to new packaging when confronted with it "on the shelf".

Diagnostic testing to understand perceived advantages/disadvantages vis-à-vis existing package.