Communications Research

Advertising Intrusiveness Studies  

To measure ability of ad to break through "clutter environment", simulating real world exposure.  

Copy Communications Studies  

To determine if ad clearly communicates its intended message. 

Advertising Tracking Studies  

To measure the effects of advertising on awareness, imagery, purchase and usage over time.

Pre/Post Exposure Studies  

To measure shifts in awareness and purchase interest following exposure to advertising (or other stimuli). 

Portfolio Tests  

To measure both intrusion and communication of print advertising.